Little moments matter.
A few minutes with a page can become a memory. We make calendars that give those minutes a place in your day.
OUR STORY
A little flame.
A lot of feeling.
We believe Christmas is made of small things: a story shared, a moment of quiet, a laugh that catches you by surprise.
GENTLE FLAME CO · EST. 2022
For the days
before the big day.
Founded in Phoenix, Arizona in 2022, Gentle Flame Co is a brand dedicated to advent calendars. We create countdowns that make space for the parts of Christmas you want to keep close.
Some days call for a little stillness. Others need a puzzle, a playful challenge or a wonderfully terrible joke. Our collection brings those different kinds of joy together, one page at a time.
You do not need a perfect December. Just a few moments that feel like yours.
Explore our calendarsJoy looks different.
Cozy rituals, curious adventures, gentle reflection or shared laughter. There is more than one way to celebrate.
Give with a little thought.
A calendar chosen for someone's interests says something simple: this made me think of you.